| STUDY OF TYPE OF BRAND NAMING OF DENTAL CLINICS IN THE KOREAN ACADEMY OF PEDIATRIC DENTISTRY |
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Youn-Soo Shim1, Ah-Hyeon Kim2, So-Youn An3 |
1Department of Dental Hygiene, Shin-heung college
2Department of preventive Dentistry and public Oral Health, College of Dentistry, Yonsei University, Research Center for Orofacial Hard Tissue
3Department of Pediatric Dentistry, Sanbon Dental Hospital, College of Dentistry, Wonkwang University |
| 대한소아치과학회 회원의 치과 병의원 등록상호명에 대한 조사 연구 |
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심연수1, 김아현2, 안소연3 |
1신흥대학 치위생과
2연세대학교 치과대학 예방치과학교실, 구강악안면경조직재생센터
3원광대학교 치과대학 산본치과병원 소아치과 |
Correspondence:
So-Youn An, Tel: 031-390-2556, Email: sue1111@freechal.com
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Received: 3 September 2010 • Accepted: 13 November 2010 |
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| Abstract |
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We examined the pattern of brand naming for dental clinics depending on various factors in 551 members of The Korean Academy of Pediatric Dentistry. The results follows: 1. Brand naming depending on the sex showed that the clinical subspeciality was 33.4% and the name of people or regional location was 31.7% in male members. In female members, the clinical subspeciality was 49% and a feeling of affinity was 29.9% (p<0.05). 2. Brand naming using the name of people and regional location in association with the year of graduation, the period before the 1960s was 66.7% the 1960s was 62.5% the 1970s was 68.8% and the 1980s was 46.5%. That is, these periods accounted for the most part. During the 1990s, however, brand naming based on the clinical subspeciality accounted for 52.2%. After the 2000s, it accounted for 59.8% (p<0.05). 3. In Seoul, Pusan and Kyounggi Province, brand naming based on the clinical speciality accounted for the most part. In other areas, the name of people and regional location, as well as a feeling of affinity, was the most prevalant (p<0.05). To summarize, there was a variability in the pattern of brand naming for dental clinics in association with the sex, schools and year of graduation and the regional location. |
| Key Words:
Korean Academy of Pediatric Dentistry, Brand naming, Brand, Patent |
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